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Even though Walmart and other retailers have announced that they will not be open on Thanksgiving Day this year like they have in the past for “Black Friday Deals,” Amazon is moving their Black Friday to October 26th this year.

Business Insider reports that the promotion will offer consumers deals on a variety of products up until November 19, and that Amazon will likely offer other deals in the immediate run-up to Black Friday.

Meanwhile, Amazon’s Prime Day generally occurs in July but it has pushed it back due to the pandemic; now it it may take place on October 5. If Prime Day takes place in early October, just weeks before its early Black Friday deals, Amazon could position itself as a destination consumers turn to for deals through Q4.

This would set it up to shatter its online sales records since Q4 is historically its strongest retail sales quarter and the pandemic has caused its ecommerce business to surge.